The most crucial yet one of the hardest aspects of search engine optimization is outranking your competitors. No doubt, you and your competition are in a constant fight for the biggest slice of the pie. As a result, staying ahead of the rest takes a lot of effort, time, and resources. The good news is, there are tried, tested, and proven SEO strategies you can use to beat your competitors.

At CA Digital Marketing, we’re an award-winning Vancouver Island SEO agency that takes a curated approach to Vancouver Island SEO. No one knows better than us that SEO isn’t one-size-fits-all. That is why we focus on your core strengths while fixing your weak areas so that we can put a spotlight on the qualities of your brand, services, or products that will draw the targeted audience to you.

Lead generation and SEO go hand in hand. Here’s how you can bring the right audience to your business website using search engine optimization:

Benchmarking the performance of your competition should be part of your strategy if you want to outrank them. So, find out what your competitor is doing that makes them stay ahead of the pack. Look at their backlinks, the structure of their content, the keywords they are ranking highly for, and anything else you’re not doing.

Next, you should update your site according to the data gathered. For instance, you can find out what terms to avoid and embrace and the keyword strategies that work. Then, apply the best practices. This will eventually win over the target audience, surpass the ranking of other sites, and get you more traffic.

Researching and optimizing keywords is essential to appearing top in SERPs. The right keywords are like a lead magnet to the ideal audience. You can use them to target prospects who are looking for the exact words and phrases. Whether it’s long or short-tail keywords, optimizing high-intent keywords will help you capture high-converting leads who are ready and willing to take action.

As such, incorporate those keywords into the body, meta description, and title of your landing pages. This will aid in improving your on-page SEO. Further, add LSI (Latent Semantic Indexing) keywords to your landing pages. LSI keywords are closely related terms to the main keyword, which Google loves to see when it crawls pages with a specific keyword.

You should also ensure the content on your landing page matches the keywords you want to rank for to provide a uniform user experience that will boost conversion rates. And it doesn’t matter if your leads have varied priorities. You can dedicate landing pages to the different buyer personas to increase conversions.

The number of consumers looking for your services or products goes up by the day. But as the online presence of your competitors increases, so does it become harder to stand out. At CA Digital Marketing, we are the key to driving customers to your business. As a leading Vancouver Island SEO, we draw up powerful strategies that connect your business to the right audience, and we love doing it. Reach out to CA Digital Marketing today for a free consultation: (778) 400-9868.