Publishing high-quality content on your business website gets you found online. And while it will take time to create great content, it’s absolutely worth it. One essential tip for churning out exceptional content is addressing the needs of your audience in your writing. Beyond that, you should also create SEO-friendly content.
At CA Digital Marketing, we’re a premier SEO agency that helps businesses rank higher in search results. No one understands better than our SEO specialist in Victoria the importance of being visible for searches relevant to your business. That is why we work relentlessly to place your website at the top, right where your target audience can see and find you.
How to Write SEO-Friendly Content
When it comes to developing SEO-friendly content, you must first know the topics that are most relevant to your customers and prospects. Just like the services or products you offer, your content should also provide a solution to your audience’s problems. Your leads are more likely to take the desired action if your content answers their pressing questions. Here’s how to create content that is SEO-friendly:
Concentrate on Targeted Messaging
As previously stated, the topics you come up with should resonate with your audience’s interests. So, write content with your customers and prospects in mind. Any SEO professional will tell you that this is one way to effectively woo your target audience.
To better understand the preferences of your consumers, you can use website analytics. A web analytics tool like Google Analytics has an ‘interests’ tab that tells you what your visitors are most interested in. For instance, you’ll get to know their preferences, wants, and needs. Using this data, you can tweak your message accordingly.
Use the Relevant Keywords
The strategic placement of keywords in your content is everything. This will help your website to rank for the targeted search queries. However, don’t confuse adding the right keywords with overstuffing your content with keywords. Doing so will only lower the quality of your content. Rather, it’s best to use the recommended keyword density throughout your content; for example:
  • The main keyword should be a part of your title and headings
  • In addition to the target keyword, include keyword variations
  • To cater to voice searches, use long-tail keywords
  • Ideally, the first 100 words of your content should contain the primary keyword
Use Sub-Headings
One key advantage of sub-headers is that they make content easy to skim through. When your readers have an easy time reading your content, they are highly likely to share the message with their networks and connections. Further, Google bots love content with sub-headers. That’s how they understand what is contained in your web pages and the relevance of the content to specific keywords and phrases.
Trusted SEO Agency in Victoria
Investing in SEO is a smart move. Search engine optimization done right can improve your visibility online and help you attain real growth. At CA Digital Marketing, we’re trusted experts committed to making sure your marketing spend gets a good ROI. Our SEO specialist in Victoria implements value-driven optimization SEO strategies focused on ensuring you achieve your goals. Reach out to CA Digital Marketing today for a free consultation: (778) 400-9868