More than 200 SEO ranking factors aid Google and other major search engines in deciding which websites should appear in SERPs and how they’ll rank. If your goal is to claim the top positions in search results, it’s essential to optimize your website to meet the demands of these factors. At CA Digital Marketing, we aim to help you cater to the most impactful SEO ranking factors so that you can rank highly on search engines. Our Victoria SEO services are ethical, result-oriented, and will place your venture on the priority results.
Top SEO Ranking Factors
Here are the top ranking factors that matter the most for SEO:
- Mobile-Friendliness
A mobile-friendly website that one that is optimized for mobile. This means that its design is responsive, enabling the content to look good on mobile devices, thus enhancing user experience. Since more than half of internet traffic is from mobile devices, it’s crucial to have a mobile-friendly website for users and search engines.
- Page Speed
The slower your website loads, the more leads and sales you will lose out on. There’s nothing as frustrating as pages that take forever to load. The patience of your visitors wears thin fast, causing them to leave your site if it’s slow. On the other hand, faster loading web pages result in a better user experience, hence search engines’ move in making it a ranking factor.
- Content
Useful, interesting content that incorporates engaging visuals will get your website to rank highly on SERPs. By consistently publishing high-quality content, you’ll enhance user engagement on your website and appeal to Google. Search engines are keen on providing the best results to users. And so, they reward sites that post well-crafted and thoroughly researched content with top rankings.
- Direct Traffic
When users access your website from a bookmark or type your actual site URL, this is referred to as direct traffic. Google uses direct website traffic to tell if you are a trusted brand. This traffic shows search engines that consumers know about your brand and access your website to find services, products, or information. Consequently, direct traffic considerably impacts the first positions on Google.
- Backlinks
Quality backlinks remain one of the most effective ways of elevating your brand on Google. The more links you have from different authority domains, the higher your chances of ranking top in SERPs.
- User Experience
Offering an exceptional user experience or UX is one sure-fire way of improving your ranking on Google. You’re bound to have repeat visits on your website if it’s intuitive, simple to use, and easy to navigate. Additionally, you can up your UX game by including content that really matters to your target audience, not just using broad key phrases. This is how you’ll make your way to the top of search engines.
Meet the SEO Agency that Delivers on Its Promise
The primary objective of SEO is to increase traffic. Among the best Victoria SEO services, we stand out as an agency that offers top-of-the-line SEO strategies to move your website up in SERPs. Each sale is a result of a connection with your target audience. That is why we strive to reach your prospects and grow your business through unexcelled white hat SEO tactics. Reach out to CA Digital Marketing today for a free consultation: (778) 400-9868.